Strategy, engagement and impact advisorY for the research and innovation sectors.
STRATEGY CREATION
Whether you want to improve rankings, increase funding, raise political awareness, build philanthropic donations and partnerships, foster research and industry collaborations or build consensus around your vision—or all of the above—we can create a comprehensive and actionable strategy that will help you achieve your goals.
As your strategic thought partners, we work closely with you to clarify your goals and objectives, and to understand your target audiences and their needs. We’ll help you clearly articulate your vision and impact, identify opportunities, and shape your narrative and key messages.
PITCH NARRATIVE AND DECK
Our Pitch Narrative and Deck is designed to help you articulate your unique value to industry, government, partners, funders, future students and philanthropy. It answers the crucial questions: what sets you apart, why partner with you and why should you be funded?
As part of this product offering we create a compelling narrative and a beautifully designed pitch deck. This will:
Position you as a leader in your area
Articulate your unique assets: capacity, infrastructure and expertise
Demonstrate the opportunity that working with you presents
Highlight your track record of collaboration and impact
IMPACT AUDIT AND NARRATIVE
Showing how your research and teaching benefits society is essential for building and increasing rankings, funding, collaborations, student numbers and societal support.
We work with you to create a complete and compelling picture of your impact through a variety of lenses: knowledge, education, research, society, policy, sovereign capability, industry and GDP.
STEM Matters’ Impact Audit and Narrative supports leadership, communications, advancement and engagement teams across a range of communication and engagement activities.
IMPACT CASE STUDIES
Whether it be government grants, philanthropic donations or industry partnerships, increasingly research organisations are being called on demonstrate the impact of the funding they receive.
We ensure that your impact stories set you apart.
We are experts in the art of identifying and creating Impact and Engagement Case Studies. We draw in the voices of partners and collaborators to create content that is compelling and engaging - articulating what sets you apart without being blatantly self-promoting.
As experts in technical writing, we strike the right balance between technical detail and approachable language, tailored to your audience.
PEOPLE AND PRIZES STRATEGY
Identifying and showcasing key individuals is essential for improving reputation and rankings; attracting top students, researchers, and educators; fostering partnerships; and building funding.
Our People and Prizes Strategy will identify standout leaders, researchers and educators, match them with relevant prizes, and craft compelling key messages to tell their stories effectively.
By investing in the reputation of your key people, you elevate the standing of your entire institution. Our strategy will amplify your engagement efforts and play a critical role in expanding your global reach into priority markets.
CONTENT IDENTIFICATION & Development
Content Identification
Our Content Identification service will help you find the best and most inspiring stories about your organisation that will help you build your profile and demonstrate your impact. Our approach takes the hard work out of content, freeing up your communications team to tackle other priorities.
Our expert journalists will interview your team and develop a series of story ideas that support your business and audience objectives.
We will identify both evergreen and news-based content, with a focus on showcasing the diversity of people, expertise and research collaborations.
Content Creation
The STEM Matters editorial team offers a Content Creation and Editing service, crafting compelling whitepapers, thought leadership pieces, case studies and stories that resonate with global audiences while upholding your rigorous editorial standards.
We create accessible and inspiring stories that capture the value of your research and innovations without losing its integrity. We are adept at translating complex research into stories that are "simple but not simplistic”.
Stories we create can be published online and adapted to share through social media, in marketing collateral, and more.
WHITE PAPERS, REPORTS & BROCHURES
Whether you’re looking to create a white paper, impact report, industry brochure, government report, career guide, industry prospectus or new publication series, we can help you conceptualise and produce a world-class publication.
Harnessing decades of experience, we will work with you to develop a detailed pagination and editorial brief to ensure we’re capturing the right messages and striking the balance of vision and impact.
The White Paper/Publication/Brochure will be written to resonate with key audiences, supported by infographics and visuals that provide compelling high-impact ‘bites’ for speeches, presentations and social media.
PERSONAL & PRIZE NARRATIVES
Do you have your own elevator pitch at the ready? If you had five minutes to explain why you’re the best person for a role, position or prize, would you feel confident in sharing your work and impact?
If the answer is no, you’re not alone. But in today’s world, a strong personal narrative is a non-negotiable for valuable opportunities like prizes, new positions, and speaking engagements. Unfortunately, good work doesn’t always speak for itself.
Our Personal and Prize Narratives highlights your strengths, expertise, and impact. Whether you’re aiming for a promotion or a prize, we make application anxiety a thing of the past.
WEBSITE REVIEW AND REFRESH
Your website is your front door. For potential and current partners, it is a direct reflection of the quality of your research, facilities, and opportunity for engagement.
Any content created for your website should be underpinned by a publishing strategy that ensures each and every page provides relevant and engaging content that aligns with specific business objectives.
With our Website Review and Refresh service, we clarify your site’s purpose and key audiences, review your current website structure content and suggest changes to boost your profile and engage target audiences.